shelf space

AppWizard
July 14, 2025
The traditional metric of success in marketing has shifted from securing shelf space to earning attention space, particularly on platforms like Twitch, TikTok, Reddit, and Discord. Marketing strategies now focus on creating engaging, interactive, and immersive experiences rather than just visibility. This includes using playable teasers and innovative Discord bots to foster community interaction and cultural contagion. The current marketing landscape prioritizes fan-building and genuine connections over hype-building. On the PC platform, the moddable nature of games allows brands to enhance user engagement through customization and community-driven initiatives, transforming marketing into collaborative experiences.
BetaBeacon
February 4, 2025
The rumor about the Nintendo Switch 2 suggests that the game cases may be larger than those of the original Switch, potentially requiring more shelf space. The rumored dimensions for the Switch 2 game cases are 13cm wide and 19.5cm tall, making them almost the same size as PS5 game cases. It is unclear if the physical cartridge sizes for the Switch 2 will also be larger than the original model.
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