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Tech Optimizer
June 11, 2025
Databricks has launched Lakebase, a fully-managed Postgres database that integrates operational and analytical systems for AI-driven applications. Lakebase is part of the Databricks Data Intelligence Platform and is currently in Public Preview. It utilizes Neon technology for continuous autoscaling, enabling low latency and high concurrency. Key features include separated compute and storage, an open-source foundation, AI optimization, lakehouse integration, and enterprise readiness. Early adopters are using Lakebase to enhance various business processes, and it is supported by a partner network for data integration and governance.
AppWizard
June 11, 2025
Academics from the University of Cambridge have raised concerns about the collection and commercialization of personal information through menstrual tracking applications, which have over 250 million downloads globally. These apps collect extensive data, including exercise, diet, medication, sexual preferences, hormone levels, and contraception use, making menstrual data valuable for consumer profiling. The report highlights that information on pregnancy status is particularly sought after in digital advertising, leading to risks of exploitation for targeted ads. If this data is misused, it could result in health insurance discrimination, employment risks, or domestic abuse. The researchers advocate for enhanced governance in the femtech industry, emphasizing the need for improved data security and meaningful user consent. They suggest that public health organizations develop alternatives to commercial tracking apps to prioritize user privacy and safety.
Winsage
June 5, 2025
The Microsoft Store on Windows 11 is being transformed with a reimagined search experience that is more intuitive and responsive to user intent, utilizing signals like app updates and ratings for improved relevance. New product page badges will highlight applications with artificial intelligence capabilities. A Copilot button will be added to product pages for users in the United States, allowing them to ask questions about apps and compare products side by side. A "Discover More" section will curate related content based on user interests, and personalized home pages will adapt to individual user habits and trends. Additionally, integration of Store apps within Windows Search will allow users to install apps directly from search results, and new app suggestions will be tested in the "Open with" context menu for Insiders on the Beta Channel.
AppWizard
June 4, 2025
WhatsApp has launched its app for iPads, now available on the App Store, allowing users to access its full functionality on a larger screen for the first time in over a decade. The iPad app includes features like chat synchronization across devices, compatibility with Apple's Magic Keyboard, and navigation using the Apple Pencil. Previously, iPad users could only use WhatsApp through a web version that required a constant connection to a mobile phone. The new app enables better multitasking by allowing users to run WhatsApp alongside other applications.
Tech Optimizer
May 28, 2025
M&S shoppers are being urged to enhance their online security following a cyber attack that disrupted customer services. The retailer has acknowledged ongoing challenges, stating they cannot process online orders while stores remain open. Sensitive customer information, including phone numbers, email addresses, and order histories, was compromised in the breach. Security expert Luis Corrons from Norton recommends activating two-step verification for online accounts, being cautious about stored personal and payment information, deleting unused accounts, using strong passwords, and keeping devices and software updated to improve security. He emphasizes that cyber threats are increasingly targeting human behavior and that these security measures are essential for digital safety.
AppWizard
May 20, 2025
Google's advancements in AI Mode and Search include the rollout of a custom version of the Gemini 2.5 model, enabling users to pose complex queries. Project Astra introduces multimodal capabilities, allowing real-time conversations with Gemini using device cameras. The AI can process website elements and perform tasks like adding items to shopping carts or creating travel itineraries. Users can ask AI Mode to find specific tickets or activities tailored to their interests, with curated suggestions provided. AI Mode will enhance online shopping by integrating with the Shopping Graph, offering visually engaging product listings and a virtual "try-on" feature. Users can upload photos to experiment with outfits and track prices for products. The virtual try-on experience is being rolled out in Search Labs for U.S. users, with full availability of AI Mode in the U.S. starting today.
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