Microsoft has integrated the Copilot AI assistant into the Microsoft Store, enhancing the shopping experience for apps and games. Users can access the Copilot feature via a dedicated button on product pages, which presents suggested queries related to the product. When a query is selected, users can interact with a chat interface to receive responses and ask additional questions. The responses are primarily based on information from the product listing page. This feature will be rolled out to all users in the coming weeks, and it cannot be disabled.