short-form videos

AppWizard
November 20, 2025
YouTube is testing a built-in direct messaging feature for users aged 18 and older in Ireland and Poland. Users can initiate chats by tapping the notification bell on videos and inviting others to share content. Invite links expire after seven days, and users can also use the Share button to send messages. This is YouTube's second attempt at direct messaging, having previously tested it from 2017 to 2019 before discontinuing it. The new feature aims to facilitate communication without leaving the platform, allowing creators and brands to build communities and share content. User feedback will determine the future of this feature, and there is currently no commitment to a global rollout.
AppWizard
August 20, 2025
The KakaoTalk app plans to introduce a story feed feature that allows users to share snippets of their daily lives and engage with short-form videos. This feature will be integrated into the contact list, enabling easy access to updates from friends. The user interface will evolve to showcase a feed of relationship-based content, and users will be able to share and view photos and videos in a slideshow format that disappears after 24 hours. A new section for short-form videos will also be introduced, aimed at diversifying content and providing a user-friendly studio for creators. The updates are expected to roll out by the end of the year, with a preview at the If Kakao conference in September. Recent analytics show a decline in average user engagement on the app, prompting these enhancements to reignite interest and foster community.
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