SMEs Archives

Winsage

December 4, 2025

Announcing the Microsoft Store Awards 2025 winners

The Microsoft Store Awards recognized exceptional applications that enhance user experiences within the Windows ecosystem. AI Assistants category: - Winner: Perplexity by Perplexity AI - Features native voice dictation, multi-modal AI search, and deep desktop integration for rapid research. - Winner: ChatGPT by OpenAI - Provides instant answers, direct image and file uploads, and enterprise-level privacy controls. Business category: - Winner: Invoice Maker & Estimate Creator by Moon Technolabs Pvt. Ltd. - Streamlines finance tasks with customizable templates and real-time payment tracking. Computer-Using Agents (CUA) category: - Winner: Manus by Manus AI - Automates complex tasks within a secure sandbox and allows users to guide ongoing actions. Creativity category: - Winner: n-Track Studio by n-Track S.r.I. - Transforms devices into recording studios with support for unlimited tracks and advanced effects. Developer Tools category: - Winner: ngrok by ngrok - Facilitates secure tunneling and remote access with automatic updates and compatibility with Windows Defender. Education category: - Winner: Scratch 3 by Scratch Foundation - Empowers students in computational thinking through engaging projects and block coding. Game category: - Winner: Castle Craft by Clever Apps Pte Ltd - Offers an immersive gaming experience with dynamic resource merging and family-friendly design. Music category: - Winner: Moises Live by Moises Systems, Inc - Leverages real-time AI audio separation technology for remixing and practice. Productivity category: - Winner: Notion by Notion Labs Inc - Consolidates tasks and notes into a searchable workspace with automation features. Each winner will receive a Store Award Winner badge in the Microsoft Store.

Winsage

November 25, 2025

Windows 10’s End Forces UK SMEs to Rethink Technology

The end of Windows 10 support in October has prompted UK small businesses to reconsider their technology and security measures. Brian Horsburgh from Dell highlights the urgency for firms to upgrade to Windows 11 and integrate AI into their operations. Statistics show that 43% of businesses experienced a cyber breach last year, with 46% of IT decision-makers citing high-profile incidents as reasons to refresh their PC fleets. Despite budget concerns, Dell is addressing hesitations by showcasing the benefits of AI technology, such as improved productivity and security. AI PCs with Neural Processing Units (NPUs) enhance data security and streamline operations, allowing for tasks like automatic meeting note summarization. Dell offers flexible financing options to ease the financial burden of upgrading. The company promotes a phased approach to digital transformation, encouraging businesses to automate repetitive tasks and partner with technology providers for expert guidance. By leveraging AI, small businesses can improve customer experiences and make data-driven decisions, positioning themselves competitively in the market.

Tech Optimizer

September 18, 2025

High-tech EDR solutions becoming new standard in cybersecurity

Traditional antivirus software is becoming inadequate due to evolving cyber threats, leading to a demand for more sophisticated cybersecurity solutions like Endpoint Detection and Response (EDR) systems. EDR technologies monitor and analyze unusual behavior on endpoint devices in real time, allowing for threat detection and response. Türkiye is experiencing a global surge in demand for EDR strategies, with the country being one of the most targeted for cyberattacks, ranking among the top globally. Ransomware attacks in Türkiye have decreased by 16%, but there are still 28,000 to 30,000 incidents, indicating a shift towards more targeted attacks. Ozar emphasizes that EDR solutions are essential for all organizations, including small and medium-sized enterprises (SMEs), as vulnerabilities can arise from necessary external connections. The importance of cybersecurity training across all employee levels is also highlighted, as awareness varies by sector.

Tech Optimizer

September 15, 2025

Antivirus Software Market Size Unlocking New Opportunities for Success

The global antivirus software market is valued at approximately USD 4.0 to 4.7 billion in 2023 and is projected to grow to around USD 11.0 billion by 2033, reflecting a compound annual growth rate (CAGR) of about 8.5% from 2024 to 2033. The market is driven by increasing cyber threats, the rise of internet and device penetration, and the demand for advanced protection solutions. Key players in the market include NortonLifeLock, McAfee, Kaspersky, Bitdefender, Avast, Trend Micro, ESET, and Sophos. The market can be segmented into cloud-based and on-premises antivirus solutions, and applications include individual consumers, small and medium enterprises, and large enterprises. The report provides insights into regional growth, competitive landscape, and market dynamics, with customization options available for specific requirements.

Tech Optimizer

August 12, 2025

Why SMEs can’t afford to ignore cybersecurity

Small and medium-sized enterprises (SMEs) are crucial to the Indian economy and are increasingly adopting digital tools for growth. However, they face significant cybersecurity risks due to misconceptions about their vulnerability. SMEs often have limited IT resources, outdated systems, and poor security practices, making them attractive targets for cybercriminals. The World Economic Forum's Global Cybersecurity Outlook 2025 indicates that 60% of organizations consider geopolitical tensions in their security strategies, highlighting the risks for digitizing economies like India. Cyber incidents can have severe consequences for SMEs, including operational disruptions and damage to customer trust. Cybersecurity should be viewed as a strategic investment rather than a discretionary expense, with practical measures such as firewalls, antivirus software, strong password policies, and employee training recommended. Additionally, having recovery plans and incident response procedures in place is essential for minimizing downtime and protecting business reputation. As India aims for Viksit Bharat 2047, robust cybersecurity measures are critical for sustainable growth.

Winsage

July 24, 2025

SMEs need channel help moving off Windows 10

71% of IT decision-makers view the transition to Windows 11 as an opportunity to enhance PC infrastructure. 64% of UK decision-makers consider the ability to run AI applications as critical for their organizations. Currently, 20% of customers have not started transitioning from Windows 10, 25% have completed the migration, and 44% are working towards the October end-of-life support deadline. Small firms are particularly lagging in this transition. Analysts predict a global PC market growth of 5.8% in 2025, with total shipments expected to reach 272 million units, following a 9% growth in Q1 and a 7.4% year-on-year improvement in Q2.

Tech Optimizer

February 11, 2025

10 Best UTM (Unified Threat Management) Firewalls

Unified Threat Management (UTM) firewalls integrate multiple security functionalities into a single platform, streamlining security management and reducing costs for organizations, particularly small and medium-sized enterprises (SMEs). UTM solutions include features such as firewalls, intrusion detection and prevention systems (IDPS), antivirus, anti-spam, VPN, web content filtering, and application control, providing comprehensive protection against various cyber threats. UTM firewalls serve as a gateway between internal networks and external connections, inspecting all traffic to block malicious activity. They continuously monitor for suspicious patterns, scan for malware, filter web access, provide VPN capabilities for secure remote connectivity, and filter emails to protect against spam and phishing. UTM systems offer centralized management through a unified dashboard, receive regular updates for emerging threats, and may include performance optimization features. The distinction between UTM and traditional firewalls lies in UTM's broader range of security functions, acting as a comprehensive security solution rather than solely focusing on real-time malware scanning. Top UTM firewalls include: 1. SonicWall UTM: Intrusion prevention and gateway anti-virus. 2. Sophos UTM: User-friendly management with advanced security measures. 3. Check Point UTM: Comprehensive protections including firewalls and VPNs. 4. Fortinet FortiGate UTM: Integrates security and networking functions. 5. WatchGuard UTM: Balances performance, security, and management ease. 6. Juniper UTM: High-performance security services. 7. Barracuda UTM: Extensive network protection through integrated functions. 8. Stormshield UTM: Proactive defense mechanisms. 9. Huawei Unified Security Gateway (USG): Versatile security protections. 10. Cisco UTM: Integrated security and threat management services. Key features of the best UTM firewalls include application control, advanced threat prevention, reporting and analytics, scalability, endpoint protection, and DDoS protection.

Winsage

February 3, 2025

The clock is ticking: Why businesses must prepare for Windows 11 now

As of October 2025, Windows 10 will reach its end-of-support, posing risks for Australian businesses that still rely on it, with nearly 47% of the desktop OS market share. The Australian Cyber Security Centre warns that outdated systems will be more vulnerable to cyber-attacks, and businesses will no longer receive security updates, increasing the risk of data breaches, which currently average over AUD 1 million per incident. Compliance with regulations like the Australian Privacy Principles requires the use of secure and up-to-date technology. Windows 11 offers enhanced security features and productivity tools, making it essential for businesses adopting hybrid work models and integrating advanced technologies. HP is actively preparing businesses for this transition by optimizing its products for Windows 11, providing tailored solutions to ease the upgrade process. Additionally, the Australian Government has introduced a Technology Investment Boost for SMEs, allowing them to deduct 20% of costs related to digital adoption, and has committed AUD 1.2 billion to the Digital Economy Strategy to enhance digital infrastructure and skills.

Winsage

December 26, 2024

New Sophisticated Attack Weaponizes Windows Defender to Bypass EDR

A new attack technique exploits Windows Defender Application Control (WDAC) to disable Endpoint Detection and Response (EDR) sensors on Windows systems. Attackers with administrative privileges can create and deploy custom WDAC policies that prevent EDR sensors from loading during system boot, leaving networks vulnerable. The attack involves three phases: crafting a malicious WDAC policy, rebooting the machine to enforce the policy, and disabling the EDR upon reboot. A proof-of-concept tool called "Krueger" has been developed for this purpose. Mitigation strategies include enforcing WDAC policies via Group Policy Objects (GPOs), applying the principle of least privilege, and implementing secure administrative practices.

Tech Optimizer

November 15, 2024

Warnings as remote working presents a significant cybersecurity concern

A study by Markel Direct surveyed 500 SME owners, revealing that 23% see securing remote workspaces as a primary challenge, ranking second among cyber security issues, while 62% are concerned about the sophistication of cyber threats. To safeguard data accessed by remote employees, 52% use VPNs, 48% train employees on secure practices, and 46% have remote access policies. However, 49% would not know how to respond to a cyber-attack, and 69% lack a cyber security policy. Proactive measures include 72% using antivirus software, 69% regularly updating software, and 52% adopting multi-factor authentication. Despite these efforts, 43% of SMEs do not train employees on best practices, and 53% lack cyber insurance. Rob Rees from Markel Direct highlighted the importance of having a robust cyber security policy and preparedness against AI-driven attacks. Markel Direct offers a cyber response helpline for policyholders.