The Messaging Trends Report 2026 indicates a 19 percent increase in messaging activity in the Philippines for 2025, with mobile messaging applications experiencing a 139 percent rise in interactions. The report analyzed 628 billion mobile interactions on Infobip’s platform and included a 20-year review of 3.8 trillion messages. Viber interactions grew by 47 percent, WhatsApp by 1,416 percent, SMS by 14 percent, MMS by 15 percent, and email by 5 percent. Other chat applications saw a 1,014 percent increase in user engagement.