social applications

Over 94.5% of global internet users engage with chat applications monthly, making messaging the most prevalent digital activity. The top three motivations for online activity are searching for information (62.8%), staying in touch with friends and family (60.2%), and following news and events (55%). Messaging aligns with maintaining connections and accessing real-time information, resulting in a consistent engagement rate of around 95% among users. Young adults aged 25 to 34 have over 96% participation in messaging apps. As of February 2025, the most popular messaging apps are WhatsApp (over 2 billion monthly active users), WeChat (1.38 billion), Facebook Messenger (947 million), Snapchat (850 million), and QQ (562 million). WhatsApp had over 35 million downloads in August 2025, followed by Telegram (28 million) and Snapchat (27 million). In-app purchase revenue shows Snapchat leading with over 0 million per month, while Telegram and LINE generate approximately million each. Countries like Nigeria, Morocco, Ghana, and South Africa report nearly 100% monthly engagement with messaging platforms, while Mexico and Brazil surpass 98%. In the U.S., Facebook Messenger (60%) leads, followed by FaceTime, iMessage, and WhatsApp. WhatsApp had 3.24 billion unique mobile users by June 2025, with users in Indonesia and Brazil spending over 24 hours per month on the app. In emerging markets, it serves as a platform for video calls, news sharing, money transfers, and shopping. Trends in mobile messaging include 35.5% of internet users engaging in video calls, with Nigeria leading at 75%. Telegram has over 12 million premium subscribers, and digital communities like Discord are thriving. Microsoft Teams has 320 million daily active users, and Zoom remains significant for virtual meetings. In digital commerce, 32% of shoppers start their search on Google or other search engines, 29% on marketplaces, and 8% directly on social media, with Facebook, Instagram, and TikTok being key platforms for in-app shopping.