social commerce Archives

AppWizard

November 21, 2025

YouTube Tests Revival of In-App Messaging in Ireland and Poland

YouTube is testing the revival of its in-app direct messaging feature, which was discontinued in 2019. The limited rollout is currently available to users in Ireland and Poland and is aimed at users over 18, focusing on privacy and community guidelines. This feature allows for private conversations and video sharing within the app, reflecting user demand for integrated communication. The original messaging system, launched in 2017, was shut down due to low adoption rates and moderation challenges. The current testing phase suggests YouTube is refining the feature before a broader launch, with potential implications for creators to engage with fans directly. However, there are concerns regarding privacy and content moderation. The initiative aligns with industry trends emphasizing in-app communication and could enhance user engagement and advertising opportunities for YouTube.

AppWizard

October 29, 2025

95% of Internet users already use messaging apps: the most universal digital habit

Over 94.5% of global internet users engage with chat applications monthly, making messaging the most prevalent digital activity. The top three motivations for online activity are searching for information (62.8%), staying in touch with friends and family (60.2%), and following news and events (55%). Messaging aligns with maintaining connections and accessing real-time information, resulting in a consistent engagement rate of around 95% among users. Young adults aged 25 to 34 have over 96% participation in messaging apps. As of February 2025, the most popular messaging apps are WhatsApp (over 2 billion monthly active users), WeChat (1.38 billion), Facebook Messenger (947 million), Snapchat (850 million), and QQ (562 million). WhatsApp had over 35 million downloads in August 2025, followed by Telegram (28 million) and Snapchat (27 million). In-app purchase revenue shows Snapchat leading with over 0 million per month, while Telegram and LINE generate approximately million each. Countries like Nigeria, Morocco, Ghana, and South Africa report nearly 100% monthly engagement with messaging platforms, while Mexico and Brazil surpass 98%. In the U.S., Facebook Messenger (60%) leads, followed by FaceTime, iMessage, and WhatsApp. WhatsApp had 3.24 billion unique mobile users by June 2025, with users in Indonesia and Brazil spending over 24 hours per month on the app. In emerging markets, it serves as a platform for video calls, news sharing, money transfers, and shopping. Trends in mobile messaging include 35.5% of internet users engaging in video calls, with Nigeria leading at 75%. Telegram has over 12 million premium subscribers, and digital communities like Discord are thriving. Microsoft Teams has 320 million daily active users, and Zoom remains significant for virtual meetings. In digital commerce, 32% of shoppers start their search on Google or other search engines, 29% on marketplaces, and 8% directly on social media, with Facebook, Instagram, and TikTok being key platforms for in-app shopping.

AppWizard

February 21, 2025

Amazon to Discontinue Amazon Coins and Amazon Appstore on Android

Amazon will cease the availability of Amazon Coins on February 20, 2025, and the Amazon Appstore on Android devices will be discontinued on August 20, 2025. Customers must use any remaining Amazon Coins by that date, as unspent balances will be refunded afterward. The Appstore will still be available on Fire TV and Fire Tablet devices. Additionally, the Appstore will not be downloadable from the Microsoft store on Windows 11 devices starting March 6, 2024. Amazon Web Services will stop accepting new customers for Amazon Chime on February 19, 2025, with full support until February 20, 2026. The social commerce feature, Inspire, integrated into the Amazon shopping app in 2022, will also be discontinued.