YouTube is testing a revival of its in-app private messaging feature, nearly six years after it was discontinued due to low adoption rates. The new initiative allows users to share videos, Shorts, and live streams with friends and is currently limited to select markets and users aged 18 and older. Safeguards such as invite-only conversations, unsend options, and the ability to block or report inappropriate content are included. YouTube's initial messaging feature was launched in 2017 and discontinued in 2019. The renewed feature aims to enhance direct engagement for content creators and provide a streamlined way for regular users to converse about videos. The pilot phase is ongoing, with no timeline for a broader rollout announced yet. YouTube's move to reinstate private messaging aligns with current trends as it faces competition from platforms like TikTok and Instagram.