WhatsApp is launching three new advertising features to enhance user engagement without compromising private conversations. The platform will not use the encrypted content of users' messages for ads but will utilize data such as location, language, and ad interactions. Users linked to Facebook or Instagram will see personalized ads in a section called Updates at the bottom of the app. Businesses can promote their channels, attract followers, and offer subscription-based access, with WhatsApp taking a 10% commission on these fees. Firms can also use status updates for ads that direct users to chats. Concerns exist about potential user backlash if the app becomes cluttered with ads, particularly in regions like the UK and Europe. WhatsApp's head, Will Cathcart, reassured users that those who use the app solely for messaging will not be affected by the ad features. While the Updates section may not be popular in the UK, it has received a better response in other areas.