A growing number of independent developers, including New Blood's CEO Dave Oshry and developer David Szymanski, are skeptical about Nvidia's DLSS 5 and its generative AI graphics tools. They express concerns that generative AI is irrelevant to Deep Learning Super Sampling, questioning the branding and technology connection. Oshry suggests that if Nvidia rebranded the technology as “Nvidia Generative Upscaling,” it would face backlash from the gaming community. Their stance reflects a broader apprehension about gaming technology's direction and emphasizes the importance of aligning innovations with player expectations and community feedback.