Indian messaging app Hike, founded in 2012 by Kavin Bharti Mittal, once competed with WhatsApp and reached over 100 million users but faced decline due to global competitors. In 2021, Hike shifted focus from messaging to mobile gaming and launched a platform called Rush. The introduction of the Promotion and Regulation of Online Gaming Act 2025, which banned real-money gaming platforms, led to the company's final shutdown. Mittal stated that scaling Hike's U.S. business would require significant resources, which he deemed inefficient. Hike's closure highlights the challenges tech startups face in regulatory and competitive environments.