SoftTalk Messenger, a Nigerian-owned messaging app, has launched a monetisation programme for African content creators that rewards engagement and prioritises user privacy. The platform allows group administrators and digital community leaders to earn directly from audience interaction through its Creator Partner Program, which calculates earnings based on monthly engagement scores. Users can communicate without disclosing phone numbers, using usernames to enhance privacy. SoftTalk Messenger offers features including text, voice, and video calls, marketplace functionalities, and utility bill payments. Creators can retain 100% of their earnings without relying on foreign intermediaries. Registration does not require a phone number, and the Creator Partner Program requires a minimum of 100 group participants.