software sales

Tech Optimizer
September 22, 2025
Cybersecurity researchers have identified a sophisticated Remote Access Trojan (RAT) being marketed as a fully undetectable alternative to the legitimate ScreenConnect remote access solution. This malware evades security measures like Google Chrome and Windows SmartScreen by bundling itself with valid Extended Validation (EV) certificates, allowing it to appear legitimate and evade detection. The RAT employs a comprehensive evasion toolkit, including antibot mechanisms and cloaked landing pages, to mislead automated security scanners while delivering malicious payloads. It utilizes fileless execution techniques via PowerShell commands, enabling it to operate without leaving traditional file traces. The malware provides attackers with real-time control over compromised systems, facilitating data exfiltration and system manipulation. The sales strategy of the threat actors indicates a mature cybercrime-as-a-service model, with the tool marketed as a "FUD loader" for establishing persistent access before deploying secondary payloads. This trend highlights an increasing focus on exploiting user trust in legitimate brands and undermining security technologies, particularly through the use of valid EV certificates. Security professionals are warned to expect more instances of brand impersonation and sophisticated evasion techniques.
AppWizard
August 15, 2025
Japan's gaming market is experiencing unprecedented growth, with the overall market projected to reach 2,396.1 billion yen in 2024, up from 2,317.6 billion yen in 2023. The PC gaming market is estimated at 265.3 billion yen for 2024. The number of overall gamers in Japan is 54.753 million in 2024, an increase from 48.55 million in 2014. However, the number of PC gamers is 14.52 million in 2024, down from 17.49 million in 2014, despite the PC gaming sector tripling in size from 2020 to 2024 based on software sales. Prices for pre-built PCs in Japan have increased by 40% since 2019, with graphics card prices rising over 300%. There is a noted decline in the popularity of inexpensive and free browser games as mobile gaming gains traction.
AppWizard
June 27, 2025
A recent video has shown a first-party PlayStation game launching from Xbox’s new PC app, which is part of Microsoft's efforts to improve the Xbox PC app on Windows. This app now allows users to access software purchased from various storefronts, including Steam and the Epic Games Store. Popular PlayStation titles like God of War Ragnarok and Days Gone can be launched from the Xbox PC app, although this functionality is currently limited to beta testers. Users can create shortcuts to PlayStation games within the app, but cannot purchase or install them directly. The situation raises questions about the implications for Sony's strategies and the value of console exclusives. While this development opens up opportunities for Microsoft, it may also challenge its software sales and service pricing.
Winsage
June 6, 2025
Windows 10 support will end in October 2025, leaving users without free security updates, new features, or technical assistance. Microsoft is encouraging users to upgrade to Windows 11, which offers enhanced security features, through advertising campaigns. Windows 11 requires a Trusted Platform Module (TPM) 2.0, which has frustrated some users with older PCs. Microsoft has introduced an extended support program for Windows 10, with costs starting at over ₹5,000 for the first year and increasing to over ₹20,000 by the third year per device.
Winsage
May 25, 2025
Microsoft showcased a suite of innovative AI products and strategic partnerships at its annual Build conference in Seattle, collaborating with companies like OpenAI, Nvidia, and xAI. The company introduced a coding “agent” and a platform for businesses to manage digital assistants. Microsoft is building the largest AI supercomputer in the world with Nvidia's chips in its data centers. Analysts noted that Microsoft is well-positioned in the AI sector, with its stock increasing over 8% in 2025. The company has integrated AI models into its products following its early investment in OpenAI and announced a deal to offer Anthropic’s Claude Code through GitHub Copilot. Microsoft aims to generate at least billion in annual revenue from its AI products. Nadella emphasized the importance of AI-enabled applications over general artificial intelligence, and industry experts highlighted the significance of Microsoft's recent developments in shaping the future of technology.
AppWizard
March 25, 2025
Microsoft is reportedly considering a new Xbox model that may function more like a personal computer, allowing access to various digital storefronts such as Steam and the Epic Games Store. A leaked user interface from the Game Developers Conference supports this idea. If true, this could enable gamers to play Sony titles like God of War Ragnarok and The Last of Us 2 on an Xbox device. However, this model would challenge Microsoft's traditional console business strategy, as it could lead to revenue sharing with companies like Epic and Valve. Opinions in the gaming community are mixed regarding whether Sony would block its games from being played on this new Xbox platform.
AppWizard
March 19, 2025
Monster Hunter Wilds has attracted over 400,000 daily players on Steam and was the top-selling game across all platforms in February, with more than half of its sales coming from Steam. It has doubled the launch performance of Monster Hunter Rise, making it the best-selling game of 2025 so far. Capcom's 2024 report states that nearly 50% of their software sales now come from PC, reflecting a strategic shift towards the PC market. Despite some performance issues, the game's overall quality has been praised, and ongoing updates are expected to maintain its momentum.
Winsage
March 17, 2025
The development of the Macintosh in the early 1980s led to a correspondence between Bill Gates and John Sculley regarding the licensing of the Macintosh operating system. Sculley showed cautious interest in Gates' proposal, but it was dismissed by Jean-Louis Gassée on June 25, 1985. Gates then focused on creating a mass-market operating system, resulting in the debut of Windows on November 15, 1985. The introduction of Windows provoked a strong reaction from Sculley, despite Windows 1.0 being inferior to Mac OS. On November 21, 1985, Sculley and Gates formalized an agreement licensing Macintosh's visual displays to Microsoft, which included a non-exclusive license for Microsoft to use aspects of Mac technology. As Windows 2.0 was released, Apple filed a lawsuit against Microsoft on March 17, 1988, claiming appropriation of its innovations, but the court ruled in favor of Microsoft, stating that the existing license covered certain interface elements.
Winsage
December 21, 2024
A game analyst predicts that the high-end console market may not support both PlayStation and Xbox, suggesting a possible exit for Xbox. However, the relevance of console exclusives is diminishing as PlayStation expands to platforms like Steam, and Valve allows manufacturers to create consoles based on its operating system. Xbox is likely to increase its device variety, with Microsoft appointing Roanne Sones to lead its hardware ecosystem. Under her leadership, Xbox is expanding beyond traditional consoles, showcasing devices like the ASUS ROG Ally handheld gaming PC and mobile controllers. The upcoming CES 2025 will feature discussions on enhancing Windows for gaming handhelds. Both Xbox and PlayStation rely on x86 AMD architecture, and the industry is exploring monetization strategies amid rising costs and stagnant user growth. Microsoft aims to align Xbox more closely with Windows for easier game deployment and potential integration of third-party stores. There is speculation about eliminating the paywall for premium multiplayer gaming in the next generation. Successful execution of this vision is uncertain, as Microsoft must navigate regional marketing and distribution complexities while ensuring a smooth gaming experience and backward compatibility.
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