spending

McDonald’s has increased its sales in the second quarter by focusing on value and innovative offerings, particularly through the introduction of the McValue menu in January, which has revitalized customer traffic in U.S. locations. The McValue menu allows customers to purchase one item for when they buy a full-priced item, attracting a diverse clientele. Despite this success, the company faces challenges from declining traffic among lower-income consumers, particularly those with household incomes of ,000 or less, with double-digit declines noted during the April to June period. In April, McDonald’s launched a meal tied to “A Minecraft Movie” in 100 countries, marking its largest global campaign, and the associated collectible figures sold out in less than two weeks. The introduction of new chicken products has also increased chicken market share across McDonald’s ten largest markets. In contrast to competitors like Yum Brands and Chipotle, McDonald’s reported a 5% revenue increase to .8 billion for the April to June period, with same-store sales rising nearly 4%. Net income for the second quarter increased 11% to .9 billion, with adjusted earnings of .69 per share meeting Wall Street expectations.