A player of Call of Duty: Black Ops 6 discovered embedded bundle advertisements in the weapon select menu, leading to frustration among the gaming community. Activision removed the ads, stating they were an oversight and part of a test that unintentionally went live. This incident sparked outrage, with players expressing dissatisfaction over rising costs and unresolved bugs in the game. The controversy reflects ongoing concerns about Activision's monetization strategies, including a costly Teenage Mutant Ninja Turtles crossover and overpriced Squid Game skins, raising questions about the balance between gameplay and corporate profit motives.