Steam monopoly

A whitepaper from Rokky, based on a survey of 306 game studio executives, reveals that 72% believe Steam has a monopoly on PC game distribution. Among the respondents, 48% have distributed games on the Epic Games Store and Xbox PC Store, while only 10% have used GOG and 8% have used itch.io. Nearly 25% view marketplaces and e-stores as part of the gray market, which they associate with a loss of control and revenue. Concerns exist about keys falling into gray market hands leading to regional pricing manipulation, but Rokky argues these fears may be unfounded. The report suggests that exploring alternative distribution strategies could help developers reduce reliance on Steam, despite challenges like discoverability and market saturation.