Graveyard Keeper 2 was announced at the Triple-I Initiative, leading to the original game being offered for free for a limited time to attract new players. This strategy resulted in nearly 0,000 in DLC sales on Steam, where the DLC is currently discounted by 80%. The giveaway successfully highlighted the sequel, which has become one of Steam's top 100 most-wishlisted games with 450,000 wishlists. Some players expressed concerns about the artistic direction of the sequel, fearing a shift to a more generic style, but developers assured fans that AI is not being used in the game's development.