streamlined app installation

- Microsoft has developed a streamlined app installation process through apps.microsoft.com - Standalone installers are generated for each app, reducing the number of steps needed for installation - The new mechanism allows for installation directly from the website with fewer clicks - Advantages include two-click initiation, lightweight installer, always up-to-date features, and handling multiple installations concurrently - The modification has led to a 12% increase in installations and a 54% increase in app launches post-installation - Concerns have been raised about user trust and security with downloading executable files - Developers have control over how their badges function in the online store - The new system is not an executable wrapper but a Store installer designed to increase app downloads and installations.