The Google I/O event this year focused heavily on artificial intelligence, with the introduction of the Google AI Ultra plan priced at per month. This subscription includes access to the Gemini 2.5 model, Flow with Veo 3, early access to Project Mariner, 30TB of Google One storage, and YouTube Premium. The event's presentations were primarily aimed at developers, with limited consumer-facing innovations. Key topics like Android and Wear OS were presented in a pre-recorded video, suggesting a shift in focus towards AI and Search initiatives. The high subscription cost may deter average consumers from engaging with these new offerings.