GTA 6 will launch exclusively on consoles, with a PC version expected later. Take-Two Interactive CEO Strauss Zelnick stated that this decision is to prioritize the core audience rather than due to a marketing deal with Sony. He emphasized that Rockstar traditionally releases on consoles first to serve its core consumers effectively. The significance of the PC market has increased, with PC sales for major titles now accounting for 45-50% of total revenue, compared to just 5% in the late 2000s. A leak suggests that the delay in the PC release may be influenced by the financial success of GTA Online, which generates 97% of its revenue from console players.