Microsoft is urging users to transition to Windows 11 as support for Windows 10 will officially end on October 14, 2025. The company emphasizes the importance of upgrading to Windows 11 or purchasing a new PC to "stay on the right side of risk" due to the cessation of security updates for Windows 10. A promotional video on the official Windows YouTube channel highlights these points and encourages users to upgrade to Windows 11 Pro PCs with Intel vPro technology. The messaging has received mixed reactions, with some users expressing discomfort with its tone.