Microsoft is promoting its Copilot+ PCs as a transformative advancement in personal and enterprise computing, supported by the expanding Windows on Arm ecosystem. However, enterprise customers have expressed skepticism due to disappointing sales figures and a lack of compelling applications justifying the increased average purchase prices. By July, exclusive features like Recall did not attract business interest, leading Microsoft to continue advocating for its vision.
User experiences with devices like the Surface Laptop 7 have been mixed, with issues such as cursor misplacement and performance lags overshadowing the claimed breakthroughs. HP reported that AI PCs make up a quarter of its sales, while Dell and Intel are promoting AI-ready technologies. Despite claims of enhanced productivity, many highlighted applications are merely adaptations of existing tools.
Microsoft has advertised impressive battery life for its Arm-based devices, claiming up to 15 hours of web browsing, but actual performance during productivity tasks was around ten hours. The company asserts that the app gap for Windows on Arm is nearly resolved, with 90 percent of total user minutes spent on Arm-native applications. However, concerns remain about users potentially switching to Apple Macs as they move away from Windows 10 devices. While Copilot+ PCs can run familiar applications natively, these applications also work well on non-AI devices, raising questions about the necessity of on-device AI capabilities.