Jonas Martensson, former CEO of Mojang Studios, is now the general manager of Cleeks GC in LIV Golf. He transitioned from gaming to professional sports management, focusing on team building and brand identity. Cleeks GC features players like Richard Bland, Adrian Meronk, and Frederik Kjettrup, with an average team age of 37. Martensson aims to develop future talent and create a strong fan base through a team-centric model. LIV Golf has secured significant sponsorships, including a multi-year deal with HSBC, and operates lucrative individual and team events. Martensson envisions expanding LIV Golf's reach with fixed event locations in Northern Europe.