survey insights

In 2024, an independent survey conducted by HIKE revealed the spending habits and preferences of 1,000 Japanese gamers, categorized into three groups: light users (54%), medium users (36%), and core users (10%). The Nintendo Switch was the most favored gaming device, chosen by 41.2% of light users and 23.6% of core users, although this represented a slight decline from 2022. PC gaming saw increased popularity, becoming the first choice for 19.6% of light users, 16.4% of medium users, and 19.0% of core users, up from 2023 figures. The PlayStation 4 was selected by 19.8% of light users and 19.6% of medium users, while the PS5 was preferred by 20.1% of core users but only 13.0% of light users.