Swarovski Archives

AppWizard

September 29, 2025

BLE: Minecraft Expands Its Global Universe with New Collaborations and International Licensing Partners

Minecraft has announced several collaborations and international licensing partnerships in anticipation of Brand Licensing Europe this October. Key partnerships include: - adidas Originals launching a collection of footwear and apparel with exclusive in-game content. - Swarovski introducing collectible crystal figurines with digital rewards. - KontrolFreek providing next-generation console accessories. - Wall’s offering Minecraft-themed ice cream bars. - OppoSuits releasing pixel-perfect suits, sets, and onesies. Additionally, Minecraft is enhancing its international licensing presence with initiatives such as: - Condor in Brazil launching hair and oral care products. - Nibblish in Australia and New Zealand introducing healthy fruit snacks. - Freiberger in Europe releasing frozen pizzas. - Dairy 4 Fun offering dairy and plant-based puddings and milk snacks across Europe. The brand aims to integrate into daily life through these collaborations and is committed to creating engaging experiences for fans.

AppWizard

September 26, 2025

Minecraft expands collaborations and licensing partners ahead of BLE

Minecraft is expanding its licensing program with new collaborations and international partners. Notable partnerships include: - Adidas Originals: Launching footwear and apparel with exclusive in-game content. - Swarovski: Debuting collectible crystal figurines with digital rewards. - KontrolFreek: Offering console accessories for gamers. - Wall’s: Introducing Minecraft-themed ice cream bars in Europe. - OppoSuits: Creating pixel-perfect suits and onesies. Additionally, Minecraft is broadening its international licensing with new products such as: - Condor in Brazil: Hair and oral care products. - Nibblish in Australia and New Zealand: Healthy fruit snacks. - Freiberger in Europe: Frozen pizzas. - Dairy 4 Fun: Dairy and plant-based puddings and milk snacks in Europe. The brand aims to integrate into daily life and create lasting connections with fans globally.

AppWizard

September 25, 2025

Minecraft Shares Latest Licensing Projects Ahead of Brand Licensing Europe

Minecraft is expanding its brand through various licensing ventures, including collaborations with Adidas for footwear and apparel, Swarovski for crystal figures, and KontrolFreek for gaming accessories. Recent product launches include hair and oral care products in Brazil, fruit snacks in Australia and New Zealand, dairy and plant-based puddings in Europe, Minecraft-themed ice cream bars from Wall’s, and formalwear from Opposuits. A new line of frozen pizzas in collaboration with Freiberger is set to launch in Europe this fall. Brand Licensing Europe will take place from October 7-9 at the Excel London exhibition center.

AppWizard

July 30, 2025

Minecraft Goes Luxe with Swarovski’s Dazzling Figurines

Swarovski has launched a collaboration with Minecraft, creating crystal figurines of iconic characters Steve and Alex, as well as the Creeper and Pig. The collection is called “Your Adventures Crystallised.” Additionally, a “Crystal Suit” Character Creator item for Minecraft: Bedrock Edition is available, which can be redeemed by scanning a QR code on the packaging. The figurines are priced between EUR 280 and EUR 300 and are available in select Swarovski stores and online.

AppWizard

July 28, 2025

Swarovski and Minecraft team up in surprise collaboration

Austrian crystal giant Swarovski has collaborated with Microsoft's Minecraft to release a new line of collectible crystal figurines, including Minecraft Steve, Alex, Creeper, and Pig. These figurines are priced between £280 and £300, making them some of the most expensive Minecraft merchandise. Additionally, a special in-game item called the "Crystal Suit" is available for Minecraft: Bedrock Edition, which can be obtained by scanning a QR code. The collection is available for purchase at Swarovski stores and its official website.

AppWizard

July 28, 2025

Swarovski Gets Crafty With Minecraft Characters In New Collaboration

Minecraft has collaborated with Swarovski to create a collection titled “Your Adventures Crystallised,” featuring four crystal figurines: Alex, The Pig, The Creeper, and Steve. The collection also includes a special crystallised Character Creator item that players can redeem for free by scanning a QR code on the packaging. Additionally, a Crystal Suit, adorned with the Swarovski Swan emblem, is available as an in-game wearable. The collection is available at Swarovski stores and on their official website.