Sway

The immersive simulation genre is considered a pinnacle of gaming, offering unique experiences that blend creativity and interaction. However, the production of immersive sims is rare due to financial challenges. Stephen Kick, CEO of Nightdive Studios, noted that these games typically appeal to a small, dedicated fanbase, which is insufficient to influence corporate decisions. Despite this, Kick and his team pursue these games for their artistic value rather than financial performance. The development of immersive sims is complex, with the game's essence often crystallizing only in the final stages. Nightdive Studios has managed to allocate the necessary resources for their projects, but as budgets increase, companies become less willing to take risks on niche audiences. Even successful immersive sims may only reach a limited audience of dedicated fans and industry insiders.