Microsoft Corp. has exited the transactional video-on-demand (TVOD) sector after nearly two decades. Users will still have access to their owned digital content on Windows and Xbox devices. The company launched the “Zune Video Marketplace” in 2006, which evolved into Xbox Video in 2012 and was rebranded as the Microsoft Movies & TV Store in 2015. The platform generated approximately billion in revenue through 2024. This decision follows the departure of Dametra Johnson-Marletti, who was a key figure in Microsoft's digital gaming sales division.