Starting September 1, the Russian government will mandate the pre-installation of the state-backed messaging application MAX on all mobile phones and tablets sold in the country. MAX is designed to integrate with various government services and aims to promote domestic technology solutions. The government will also require that RuStore, Russia’s domestic app store, be pre-installed on all Android devices, including Apple devices. Additionally, from January 1, all smart TVs sold in Russia will include LIME HD TV, a Russian-language application providing access to state television channels for free. Recent restrictions on foreign platforms like WhatsApp and Telegram have prompted this push for domestic applications. As of this week, MAX has been downloaded by 18 million users, while WhatsApp and Telegram have user bases of 97.3 million and 90.8 million, respectively. VK Messenger has 17.9 million users.