Nexon is investigating advertisements for its upcoming game, The First Descendant, due to suspicions of AI-generated content. The inquiry was prompted by a Reddit post highlighting TikTok ads that appeared to use AI elements, including one featuring influencer DanieltheDemon, who claimed his likeness was used without consent. Nexon acknowledged concerns about the production of some videos and is collaborating with TikTok for a thorough investigation. They expressed regret for the delay in communication and promised updates once the review is complete.