In 2017, the standard price for a big-budget game release was around , with discussions in the industry about potentially lowering prices to or . Helldivers 2 launched at a more accessible price, while Dune 2 and Clair Obscur: Expedition 33 were priced at . Despite arguments for lower prices, major game release prices have generally increased over the years. In 2022, Call of Duty was priced at on Steam, and Nintendo priced Mario Kart World for the Switch 2 at . Microsoft initially priced The Outer Worlds 2 at before reducing it to due to community backlash. Take-Two's Gearbox studio set Borderlands 4 at , avoiding the higher price trend.