Massively Multiplayer Online games (MMOs) have integrated live service features like seasonal content and battle passes, with varying outcomes. World of Warcraft has successfully implemented a free battle pass-like system through its Trading Post, enhancing player engagement. In contrast, Guild Wars 2's studio head Colin Johanson has stated that Guild Wars 3 will avoid a battle pass model, aiming for a more balanced player engagement. He noted that contemporary battle passes resemble subscription services and expressed concerns about overwhelming players, while also recognizing the issues with minimal rewards in games. The contrasting approaches of these titles illustrate the challenge developers face in balancing monetization and player satisfaction.