Google is introducing AI labels for ads across its platforms, including Search, YouTube, and Discover, to indicate when advertisements have been generated or edited using artificial intelligence. The label “Created or edited with AI” will be displayed in My Ad Center under “How this ad was made.” This feature will roll out globally, with automatic labeling for ads created using Google's AI tools, while advertisers using third-party AI tools must self-disclose their AI usage. This initiative aims to enhance transparency in digital advertising and improve the identification of AI-generated content. However, the responsibility for disclosure in cases not involving Google's tools lies with the advertisers, which may allow some to evade transparency measures.