Shuhei Yoshida, a former Sony executive, discussed the evolving pricing landscape in the gaming industry, suggesting that a price increase for games is justified and perhaps overdue. He argued against a uniform pricing model, stating that the value of a game should reflect its unique offerings and production costs. Yoshida believes that high-quality games could be worth higher prices, asserting that they provide significant entertainment value compared to other forms of entertainment. He encouraged consumers to make informed spending choices, emphasizing that value is subjective and should be assessed individually.