AppWizard
July 9, 2026
A poll by GameDiscoverCo involving nearly 3,800 Steam users from June 25 to July 2, 2026, found that 43% of respondents are comfortable purchasing games with AI disclosures, while 31% view such disclosures negatively, and 8% refuse to buy games featuring them. Approximately 44% of participants read AI disclosures in detail, and 45% at least glance at them, indicating that 89% consider this information in their purchasing decisions. Trust in the accuracy of these disclosures is low, with only 17% believing developers fully disclose AI use, while 25% think many are transparent, and 35% feel only some provide accurate information. Additionally, 56% of respondents believe AI-assisted development tools should be disclosed, with only 8% disagreeing. Nearly 20% of games in Steam’s recent Next Fest event included a generative AI warning, a figure expected to rise as the industry evolves.