Moozi and Dentsu Redder Vietnam relaunched Moozi's children's milk range through Mooziland, Vietnam's first branded Minecraft universe. This initiative features seven interactive islands representing Moozi's milk flavors, inspired by Australian ecosystems. Over seven weeks, children participated in quests guided by Minecraft creator TOGA and gaming influencers, while a nationwide Moozi Fest allowed in-person engagement. The campaign ran from April to July 2026, achieving over 53 million impact views, 700,000 engagements, and a 30% growth in total channel value. The experience aimed to connect children and parents with the brand through exploration and discovery, emphasizing quality and trust.