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AppWizard
February 1, 2026
SCRAP and Fahrenheit 213 are developing a horror adventure game titled DO NOT PLAY, set to launch on PC via Steam this summer. The game features a system error that overwhelms players with numerous windows, creating an unsettling experience. It draws inspiration from the banned browser game “GeM,” but the developers clarify they were not involved in its creation. DO NOT PLAY is a first-person escape game where players solve puzzles and mini-games to uncover mysteries and find safety. The game recreates the nostalgic atmosphere of early 2000s flash games and explores the intersection of nostalgia and reality.
AppWizard
January 30, 2026
Christoph Hartmann, head of Amazon Game Studios, is leaving the company, which is shifting its focus from PC and console gaming to prioritize its Luna cloud streaming service. This change coincides with Amazon's layoffs affecting approximately 16,000 roles, following a previous round of 14,000 layoffs in October 2025. The gaming division may face challenges due to this strategic pivot, and significant reductions have already occurred in Amazon's gaming operations. The project New World Aeternum is scheduled to go offline in January 2027. Hartmann joined Amazon in 2018 and has over two decades of experience from 2K Games.
AppWizard
January 21, 2026
Guy Ulmer leads platform partnerships at Plarium, part of the Modern Times Group, which develops and publishes games like Raid: Shadow Legends and Stormfall: Saga of Survival. The gaming industry is experiencing a shift in discoverability, with nearly one-third of developers identifying it as their primary challenge by 2026. Players increasingly discover new titles through platforms like YouTube (64%), TikTok (38%), and Instagram (36%), surpassing traditional storefront promotions. Developers must engage players through social media and creator ecosystems rather than relying solely on major storefront placements. Storefront interactions require strategic optimization, as platforms like Google Play and Apple are expected to prioritize games that align with new features. Developers must treat every game as a service, engaging in continuous updates and sales events. Successful developers will design games with marketing in mind, utilizing strategies like incentivized referrals, stream integration, and generative AI for content creation. The focus has shifted from maximizing visibility at launch to ongoing optimization throughout a game's lifecycle, making discoverability a fundamental design principle.
AppWizard
January 20, 2026
January typically sees a surge in player engagement for Football Manager due to the reopening of the transfer window and the return to regular routines after the holiday season. However, this year, the expected increase in activity for FM26 has not materialized. Currently, only 29.78 percent of user reviews for FM26 on SteamDB are positive, making it one of the lowest-rated games on the platform, in contrast to FM24's 89.48 percent approval rating. FM26 has around 33,500 concurrent players, with a 24-hour peak of approximately 55,800, and an all-time high of 84,909 shortly after its November launch. Despite attracting players, recent data shows a flat trend in early January, with a slight decline of about 0.9 percent in peak player numbers over the past month. December saw a peak concurrency drop of over 31 percent from November, and FM26 ranks around #83 for daily active users and #119 in top sellers on Steam. Twitch viewership has also been low, with peaks of roughly 1,400 viewers. Historically, January has been crucial for Football Manager, as it is a time for players to engage with the game more deeply, but this year's stagnation in player activity is unusual and may impact the game's ecosystem and community engagement throughout the year.
Winsage
January 19, 2026
Modders have begun showcasing achievements in Hytale, a sandbox RPG that launched into Early Access on January 18, 2026. Engineer Sadat Sahib, known as iamcxv7, successfully ran Windows 95 and Minecraft within Hytale. Running Windows 95 revealed some cumbersome interactions, likely due to using a joypad instead of a mouse and keyboard. A modder also managed to run Doom inside Hytale before its official release. Hytale attracted 2.8 million players on launch day and over 420,000 viewers on Twitch, making it the most-watched game globally. The game was developed by the Hypixel Minecraft team and emphasizes modding capabilities.
AppWizard
January 16, 2026
Hytale was developed by Hypixel Studios, established in 2018 as a spinoff of the Hypixel server. The game features procedurally generated biomes with unique quests and monsters. In 2020, Hypixel Studios partnered with Riot Games, which later acquired the studio. However, in July 2025, Riot Games announced the cancellation of Hytale due to escalating costs. In November 2025, Hypixel Studios regained the rights to the game. Hytale entered Early Access on January 13, 2026, with pre-purchases ensuring development funding for at least two years. Upon release, it peaked at over 420,000 viewers on Twitch, although viewership dropped to just under 100,000 by January 14.
AppWizard
January 15, 2026
“Hytale” is an open-world sandbox game that allows players to collect resources, craft, and build unique worlds. It was developed by Hypixel Studios, which previously worked on a popular “Minecraft” server. Development began in 2015 and faced setbacks, including a cancellation in mid-2025, but resumed in November after the rights were acquired by Hypixel founder Simon Collins-Laflamme. The game is currently in early access and is fully playable, though still under development. “Hytale” is available exclusively on PC for Windows, macOS, and Linux, and can be accessed through the official website, not on Steam. The standard edition is priced at .99, with additional tiers available for .49 and .99. Early indications suggest significant popularity, with pre-purchase sales generating enough revenue for at least two years of development and over 400,000 viewers watching gameplay on Twitch on its release day.
AppWizard
January 13, 2026
Hytale has officially launched after nearly eight years since its initial announcement in 2018. The game, developed by Hypixel Studios and acquired by Riot Games in 2020, faced a temporary cancellation in June 2025 but was later revived when CEO Simon Collins-Laflamme regained control of the studio. Hytale has garnered 344,000 viewers on Twitch, surpassing all other games. The developers expressed excitement about the launch, emphasizing that it marks the beginning of the game's journey. Early player feedback has been positive, and pre-orders are expected to fund the next two years of development.
AppWizard
January 8, 2026
The New Game Plus Showcase is scheduled to air on January 8, 2026, at 1:00 PM PT | 4:00 PM ET | 10:00 PM CET | 9:00 PM GMT. It will feature 45 upcoming titles for Xbox and PC and will be accessible on platforms such as YouTube, Twitch, X, TikTok, and Instagram. Notable games include: - Warhammer 40,000: Dark Heresy - Crimson Desert - The Blood of Dawnwalker - The Expanse: Osiris Reborn - Shadow of the Road - Atomic Heart 2 - The Cube - Dinoblade - Towerborne - Grounded 2 The showcase was established on December 29, 2025, by a group of content creators and aims to present new games without paid placements.
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