U.S. adults Archives

Tech Optimizer

October 29, 2025

2025 Antivirus Trends, Statistics, and Market Report

In 2025, approximately 66 percent of U.S. adults use antivirus software, with 25 percent using it on both business and personal devices and 41 percent using it only on personal devices. This leaves 34 percent of Americans without antivirus protection. About 169 million Americans actively employ antivirus software, but there is a 20 percentage point gap between the 85 percent who believe antivirus is essential and the 66 percent who use it. Protection levels vary by device type: 63 percent of personal computer owners use real-time antivirus software, 25 percent of smartphone owners do, and only 22 percent of tablet owners utilize antivirus protection. Among personal computer users, 69 percent of Windows users have antivirus software compared to 37 percent of macOS users. Antivirus adoption increases with age, with 73 percent of users aged 60 and older using antivirus on PCs, compared to 51 percent of those aged 18-29. The antivirus market has shifted toward free solutions, with free antivirus usage rising to 61 percent in 2025 from 52 percent in 2024, while paid subscription usage decreased from 44 percent to 36 percent. Free antivirus tools have improved significantly, but they often lack advanced features necessary for high-risk users.

Tech Optimizer

September 27, 2025

Antivirus Statistics 2025: Revealing Growth & Usage

The global antivirus software market is projected to reach approximately billion by 2025 and grow at a compound annual growth rate (CAGR) of around 6.9% through 2029. By 2025, 84% of users are expected to have antivirus software installed on their computers, and approximately 68% will have antivirus protection on their smartphones. In recent testing, antivirus products were evaluated against 212 test cases, with 560,000 new malware variants detected globally each day. Microsoft Defender and Norton achieved perfect protection scores of 100% in evaluations conducted in June 2025. Microsoft is redesigning Windows to relocate antivirus and Endpoint Detection and Response (EDR) applications out of the kernel. In 2024, the U.S. government prohibited the sale of Kaspersky antivirus software due to national security concerns. Gen Digital anticipates revenue between .70 billion and .80 billion for 2026. The integration of AI into malware frameworks is pushing antivirus vendors to adopt machine learning-driven threat detection models. Antivirus plans are predominantly priced between and , with 32.1% of plans falling within this range. Only 3.6% of antivirus options are free, and 93% of products offer a 30+ day money-back guarantee. 79% include defenses against ransomware and phishing attacks, and 61% come with a built-in firewall. The average maximum coverage per antivirus subscription extends to 24 devices. In 2024, around 121 million Americans used third-party antivirus software, with 17 million adults intending to adopt antivirus software within six months. Among users of commercial antivirus software, 74% reported encountering malware in the past year. Detection effectiveness in malware tests often surpasses 99% for leading antivirus products, while false positive rates vary significantly. Symantec leads the Windows antivirus market with a share of 13.81%, followed by AVAST Software (11.93%) and ESET (11.03%). Approximately 560,000 new malware variants are identified daily, and there are over 1 billion documented malware samples worldwide. Ransomware attacks targeting Windows constitute around 93% of all enterprise ransomware incidents. In 2024, 17% of U.S. adults reported using antivirus software on mobile phones, with 73% opting for paid versions. Free antivirus solutions typically offer basic features but lack advanced modules. The enterprise antivirus market is projected to reach approximately .0 billion by 2024, with significant growth expected in the coming years. North America holds approximately 48.3% of the global antivirus market share, while Europe experiences growth due to regulations. IoT devices are increasingly targeted, with unpatched firmware responsible for about 60% of IoT breaches. The average cost of an IoT security failure incident is approximately 0,000. Typical antivirus subscriptions range from to 0 per year, with many vendors offering multi-device bundles.

AppWizard

September 25, 2025

Gen-Z has no nostalgia for the big screen—unless it’s the ‘Minecraft Movie’

Approximately three-quarters of U.S. adults have streamed newly released films at least once over the past year, with around 30% doing so at least once a month. About two-thirds of Americans visited a theater to watch a recently released film in the same timeframe, but only 16% attended a theater at least once a month. The average movie ticket price in the U.S. is now .17, up from .76 in 2022. Nearly half of adults under 30 reported watching a newly released film on streaming platforms at least once a month, compared to 20% who visited theaters with the same frequency. The AP-NORC poll surveyed 1,182 adults from August 21-25, with a margin of error of plus or minus 3.8 percentage points.

AppWizard

July 18, 2024

40% of U.S. gamers play PC, console and mobile games | Comscore

- 62% of U.S. adults play games, representing a growing portion of media consumption. - In 2023, Americans spent 45 billion hours on gaming sites and apps. - 49% of gamers in the U.S. are millennials while Gen Z accounts for 13% of players. - U.S. gamers are less affluent on average than the broader U.S. population. - Over 75% of U.S. gamers played on more than one platform (PC, console, mobile). - Two out of every five U.S. gamers played on all three platforms regularly. - About two-thirds of gamers said advertisements either positively or neutrally impacted their experience.