Activision's user research division staff voted to form a union, named the Activision User Research Union-CWA, with a supermajority in favor of unionization. Microsoft has recognized the union as part of its labor neutrality agreement with the Communication Workers of America (CWA). The motivation for unionization was influenced by anticipated layoffs in 2023 and 2024. CWA Local 9400 president Maurice Washington emphasized the need for a protected voice for workers and expressed pride in welcoming the new members into the CWA. This development follows the establishment of the United Videogame Workers-CWA, reflecting a trend of unionization in the gaming industry.