Windows 10 users are receiving advertisements encouraging them to upgrade to Windows 11 and consider purchasing a new device called a Copilot+ PC. This marketing strategy includes full-screen ads and reminders that support for Windows 10 will end in 2025. Microsoft is promoting Copilot+ PCs for their exclusive AI features, positioning them as the best option for utilizing Windows 11. The frequency of upgrade notifications is expected to increase as the support deadline approaches. Many users may need to replace their older PCs due to hardware incompatibilities with Windows 11, raising concerns about environmental waste. Microsoft has offered an option for extended support for Windows 10 for one additional year, pushing the end date to October 2026.