upgrade prompts

Ransomware is evolving, and many users in the United States continue to invest in Avast Antivirus as of 2026. Avast, now part of Gen Digital, has shifted from a traditional free antivirus to a comprehensive consumer security suite, which includes three tiers: Avast Free Antivirus, Avast Premium Security, and Avast One. The product lineup features a core antivirus engine, ransomware and phishing protection, a firewall, Wi-Fi inspector, built-in VPN, and performance cleanup tools. Avast's core antivirus engine provides real-time file scanning and web/email shields, consistently ranking high in independent lab tests for malware protection. The ransomware shield protects sensitive folders from unauthorized encryption, while the firewall and Wi-Fi inspector are available in paid tiers. The built-in VPN is designed for safer public Wi-Fi use, and performance tools aim to optimize system efficiency. Pricing for Avast products in the US varies, with a free tier supported by upsell prompts for premium features, Premium Security typically offered as an annual subscription, and Avast One marketed as a higher-value bundle. Renewal pricing often increases significantly after the first year, leading to user complaints. Microsoft Defender is now effective enough that many experts believe average users may not need third-party antivirus software, but Avast justifies its subscription by offering stronger web protection, more control over app permissions, and additional non-security features. User feedback highlights strong protection but frequent upsell prompts, performance issues on low-end machines, and concerns over past data collection practices. Avast is seen as valuable for households with mixed tech literacy, remote workers, students on older hardware, and users seeking basic privacy protections.