Smartphone users are now keeping their devices for an average of two and a half years before upgrading, an increase from 22 months in 2016. Android manufacturers, including Google and Samsung, are now providing seven years of operating system and security updates for their flagship models. Google has restricted access to the Play Store for devices running Android 6 Marshmallow, raising the minimum supported version to Android 7 Nougat, marking the end of support for Marshmallow after nearly 11 years. By December 2025, devices running Android 6 or earlier will account for only 0.4% of the Android install base accessing Play Store services. App developers must adhere to Google's version targeting protocols, which may result in many apps not functioning on older versions like Marshmallow. Users can download apps from alternative sources but must be cautious about compatibility.