upsells

Microsoft has confirmed plans to reduce the presence of "upsells" in Windows 11 to enhance user experience. This announcement was made on March 20, coinciding with a significant update focused on performance and quality-of-life improvements. The update includes a faster File Explorer, a transition of the Start menu to WinUI 3, and an option to pause Windows updates indefinitely. There will also be a reduction in the use of Copilot across applications like Notepad. Microsoft is reconsidering the necessity of a Microsoft account during the Out-Of-Box Experience (OOBE) and aims to decrease built-in promotions within Windows 11. Scott Hanselman, a Microsoft engineering leader, acknowledged user frustrations and stated the goal is to create “a calmer and more chill OS with fewer upsells.” Users have expressed dissatisfaction with aggressive marketing tactics, including ads for Microsoft services during the setup process and full-screen alerts encouraging the switch to Edge. While some ads can be disabled, many users feel that they should not encounter advertisements after purchasing the operating system or devices.