user acquisition

AppWizard
July 8, 2025
Raphael Colantonio, co-founder of Arkane Studios, expressed concerns about the sustainability of Xbox Game Pass, calling it "unsustainable" and "actively damaging" to the gaming industry. He believes the model, supported by Microsoft's financial resources, is not viable long-term and cannot coexist with traditional sales models. Colantonio stated that "the maths don't work for Game Pass" and highlighted that the service's current success is due to Microsoft's significant investment. Game Pass has 34 million subscribers, but recent layoffs in Microsoft's gaming division raise questions about the future of the company's gaming strategy.
Winsage
May 20, 2025
Microsoft is removing all onboarding fees for individual developers to publish applications on the Microsoft Store, effective next month. This change allows developers to publish without a credit card, making the platform more accessible. Company accounts will still incur a fee, but individual developers can utilize the built-in developer mode on Windows 10, 11, and Xbox consoles to create unsigned applications. The Microsoft Store will also see improvements in discovery, delivery, and user acquisition processes. While developer mode is popular for running emulation software, it remains limited by the deprecated UWP application platform, affecting Xbox console applications.
AppWizard
May 14, 2025
Mobile game publisher Brightika is expanding into PC and console gaming with a commitment of one million dollars to develop new titles. The funding will be allocated over the next 12 to 24 months, focusing on marketing, user acquisition, localization, and community support for indie developers. Brightika plans to offer financial backing, marketing strategies, and operational assistance, including creating demos and trailers for its partners' games. The first PC title from this initiative is Bullet Yeeters, a PvP third-person shooter set to launch in the spring. Brightika will announce the first recipients of its funding during the upcoming Steam Next Fest. Founder Alexander Rodichev highlighted the company's goal to apply its marketing expertise to support developers in the PC and console space.
AppWizard
October 21, 2024
Pocket Gamer Connects London 2025 will take place on January 20-21, 2025, featuring insights from industry experts and discussions on innovations in the gaming sector. The event invites proposals for talks on topics such as PC & Console, Web3, AI, XR, UGC, mobile trends, technical development, direct-to-consumer strategies, IP, monetization, user acquisition, live service, and publishing. Speakers will receive a complimentary VIP ticket valued at £1,249, networking opportunities, increased visibility, and the chance to enhance their personal and business brand. Interested individuals can submit their proposals and contact Charlie Scowen for inquiries.
Search