Rumble has received approval for Rumble Shorts on Google Play, allowing Android users to access short-form vertical videos starting February 13, 2026. The web version launched on February 4, 2026, and the company plans to submit the mobile version to the Apple App Store next week. RUM shares declined by 2.11%, reflecting a broader trend among peers. Historical market reactions to Rumble's announcements have been mixed, with the web launch resulting in a -6.47% reaction and a +4.84% increase following a proposed business combination with Northern Data.