In 2025, there is a notable decline in the availability of truly free smartphone applications, as many users are shifting towards privacy-focused, open-source, or self-hosted options. The monetization strategies of developers have led to free apps becoming nearly unusable without paid subscriptions, creating a situation where users feel misled by the marketing of these apps. Historically, free apps primarily relied on advertisements, but now many have stripped their free tiers to the point where users must pay to regain access to functionalities that were once available for free. This trend has caused frustration among users, particularly in regions with weaker currencies, where subscription costs can be prohibitive. Popular applications like Duolingo, CapCut, and Evernote have progressively restricted their free offerings, pushing users towards premium tiers. While there is an understanding of the need for monetization, misleading advertising and a decline in user experience are major concerns. Some apps have successfully balanced monetization with user satisfaction by offering functional free versions alongside premium features, and regional pricing can make subscriptions more accessible. Developers are encouraged to maintain transparency in their marketing practices to avoid user confusion.