Google I/O 2025 announced new features for the Play Store aimed at enhancing user engagement. The "topic browse pages" will allow users to explore apps in a more interactive way, debuting in May in the U.S. with a focus on Media & Entertainment content. The "Where to Watch" feature will expand to users in Korea, Indonesia, the U.K., and Mexico, while developers will gain access to a hero content carousel for showcasing YouTube videos. "Audio samples" will be introduced on the Apps Home, starting with Health & Wellness content. Developers will receive new overview pages for Grow and Monetize statistics and can halt app rollouts if necessary. The Asset Library will be updated for easier management of app assets. Google is also streamlining the subscription process with "multi-product checkout for subscriptions," allowing users to bundle subscriptions with related add-ons. Enhanced controls for developers regarding subscription management and improved payment setup during device initialization are also part of the updates.