Google is launching a new program to verify the identities of developers distributing apps outside the Google Play store, while still allowing advanced users to install unverified apps. The program is currently in an early access phase for developers outside the Play store, with invitations for developers on the Play store starting on November 25, 2025. Google aims to combat fraud and malware, particularly in emerging markets, by ensuring that a real person or organization is behind each app. The company is also creating a simpler account type for students and hobbyists and a dedicated path for advanced users to install unverified apps with clear warnings. This change is intended to enhance security while maintaining user choice and flexibility in app installation. Developers will need to join the verification program to gain wider exposure, and users will have clearer identities for developers, leading to greater protection against fraud.