Meta is implementing advanced AI-driven tools to enhance user safety on Facebook and Messenger, aiming to proactively detect suspicious behavior and reduce scams. Key features include warning notifications for dubious friend requests, enhanced scam detection in Messenger conversations, and a push for verified advertisers to account for 90% of ad revenue by 2026. Additionally, Meta is collaborating with law enforcement to take direct action against scam operations, resulting in the disabling of over 150,000 scam-related accounts and the removal of 159 million scam ads last year.