user retention Archives

AppWizard

March 6, 2026

YouTube Expands In-App Direct Messaging Test

YouTube is expanding its revamped direct messaging feature from an initial trial in Poland and Ireland to 31 European countries. This feature, available to signed-in users aged 18 and older, allows users to send direct messages and share videos within the YouTube app. The messaging remains experimental and is focused on one-on-one or small group interactions rather than creating a comprehensive social inbox. Users in the United States and other regions are not part of this trial. The age restriction and invite acceptance requirement aim to enhance safety and privacy. YouTube is implementing moderation tools, spam controls, and reporting mechanisms to ensure user protection. The effectiveness of this feature could influence future developments and potential global rollout.

Winsage

November 17, 2025

Fortnite creator & Elon Musk urge Windows 11 to add vertical taskbar, remove MSA amid Copilot AI push

Tim Sweeney, CEO of Epic Games, criticized Microsoft for its Copilot feature and the removal of the option to reposition the taskbar, which many users miss from Windows 10. He also expressed disdain for Microsoft's requirement of Microsoft Accounts (MSA) for Windows 11, which has frustrated users who prefer local accounts. Elon Musk supported Sweeney's concerns about the Windows account requirement. Microsoft's Copilot ads have received overwhelmingly negative feedback from the public, with users expressing their discontent about intrusive pop-ups and errors in the AI's recommendations. Despite Microsoft citing a lack of demand, many users desire more customization options for the taskbar. Windows 11 mandates an internet connection and MSA during setup, with limited options for local accounts in the Pro version, leading to increased frustration among users.

AppWizard

October 20, 2025

ChatGPT App Growth Slows as User Engagement Drops Amid Rising Competition

OpenAI's ChatGPT app is experiencing a slowdown in growth, with a decline in daily active users noted around late August and early September. The average time spent in the app has decreased by 22.5% since July, and there has been a 20.7% drop in average sessions. This suggests users are engaging less frequently and spending less time per visit. Factors contributing to this trend include competition from newer models released by companies like Anthropic and Google, dissatisfaction with OpenAI's GPT-5 model, and the conclusion of an initial phase of experimentation by users. OpenAI has announced changes, such as introducing capabilities for generating "adult" content, to attract new users.

AppWizard

October 8, 2025

Arattai App Statistics (2025) – Users, Downloads & Insights

Arattai, a messaging application developed by Zoho Corporation, was launched in January 2021 as an internal communication tool and has since grown significantly, with user sign-ups increasing from 3,000 to 350,000 in three days and monthly active users exceeding 1 million. In September 2025, app downloads rose from under 10,000 to 400,000. The app allows file sharing of up to 2 GB and supports group creation with 1,000 members. It remains ad-free and does not use AI integration or data tracking. Arattai is designed specifically for Indian users, supporting multiple regional languages and optimized for low-cost smartphones and slower internet connections, with all data stored in Indian data centers. Despite its growth, it faces competition from WhatsApp, which has 2.95 billion global monthly active users, including 535.8 million in India. Arattai's security features include end-to-end encryption for voice and video calls, but text messages are unencrypted.

Winsage

October 5, 2025

Microsoft ‘Security Disaster’—400 Million Windows PCs Now At Risk

Microsoft is facing a security crisis affecting approximately 400 million Windows 10 users, as security updates will cease in ten days for those not enrolled in the extended support program. Windows 10 holds a 41% share of the global PC market, down from 46% in September, with nearly 600 million PCs in use. Users unable to upgrade to Windows 11 due to hardware requirements must either pay a fee or follow specific steps for a complimentary extension. Advocacy groups warn that the rapid phasing out of Windows 10 poses significant cybersecurity risks, as vulnerabilities may lead to ransomware attacks after updates stop. Additionally, there is a noted increase in Windows 7 usage, with nearly 140 million PCs still running the retired system. Users are urged to enroll in the Extended Security Update program or upgrade to Windows 11 to protect their data and system security.